Lenzing Lyocell (Austria)

LOGO DEVELOPMENT AND GENERAL PROMOTION OF CHARACTERISTICS OF PROPERTIES OF LENZING LYOCELL INTELLIGENT FIBRE/TRADE PRESENTATION.

The purpose of this project was twofold, to re-design the Lenzing Lyocell Logo to make it more easily reproducible, powerful, memorable and aesthetically pleasing, and through a ticketing device taking the form of a booklet, convey the unique characteristic properties of the Lyocell Intelligent Fibre for a Trade presentation and Buyers fashion show. But moreover, to help create a platform for negotiations for Lenzing's alliance with Marks and Spencer for Lenzing's product endorsement within M&S Stores.

Garment Ticketing

Womens Instore graphics, POS and Garment Ticketing

WOMENS AND MENS INTERNATIONAL PR, FIBRE LOGO, BRANDING/ADVERTISING/WEB.

Following Lenzing's successful introduction of Lyocell to Marks and Spencer, an alliance brand was formed and developed to be implemented throughout M&S Stores Internationally, and a campaign created to introduce the fibre to the customer by way of a Womens and Mens Fashion Product Showcase, including Advertising, Public Relations material, Instore graphics, POS, and Garment Ticketing.

Art Direction: Niela Versluis and Andreas Karaiskos

Mens Instore graphics, POS and Garment Ticketing

WOMENS AND MENS INTERNATIONAL PR, FIBRE LOGO, BRANDING/ADVERTISING/WEB.

Following Lenzing's successful introduction of Lyocell to Marks and Spencer, an alliance brand was formed and developed to be implemented throughout M&S Stores Internationally, and a campaign created to introduce the fibre to the customer by way of a Womens and Mens Fashion Product Showcase, including Advertising, Public Relations material, Instore graphics, POS, and Garment Ticketing.

Art Direction: Niela Versluis and Andreas Karaiskos


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