Making Marks & Spencer

Over several years, we helped Marks and Spencer to enhance their brand and product lines through developing creative, innovative, profitable design solutions that adhere to their corporate guidelines. Working alongside company directors, managers, buyers and suppliers transforming the customer shopping experience and recreating a brand to bring a once perceived tired and dusty Marks and Spencer into the Twentieth Century.

Designing products which not only meet their sales projections but exceed their expectations, affecting unprecedented sales at launch throughout stores both nationally and internationally, often overwhelming the ability to supply on demand.

General Store and Seasonal Promotions. Hosiery Department Pseudo Brand Packaging Design, Packaging Construction, Store Navigation Graphics and POS. 'Wonderbum’ Hosiery Innovation Packaging Design. Womenswear and Menswear Merchandise Promotions, Packaging and POS. Lingerie Packaging and Promotions. ‘Memory Bra’ Innovation Packaging Design. Gift Packaging, Ticketing, Special Events and Fibre Promotions.



Pearl Premium Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND PREMIUM PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

The purpose of this project was not only to re-enhance and make more desirable their existing hosiery packaging from its tired old fashioned appearance, and design new lines to be added to the already vast and confusing product range, but to create by way of a matrix, a system to ensure customers could navigate clearly and identify their purchase 'At A Glance' by size, colour, and denier appearance the product ranges unique values, qualities and properties. A system that has been adopted and emulated by hosiery and lingerie competing industry retailers and manufacturers alike.

Following the success from sales at the launch of the Pearl product through its packaging design to an audience previously un-identified, it gave rise to a whole new product line to be tendered, 'The Bridal Collection'.

Art Direction: Niela Versluis and Andreas Karaiskos
Photography by: Ben Ingham 



Zokki Premium Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND PREMIUM PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Niela Versluis and Andreas Karaiskos
Photography by: Jonathan Glynn-Smith



Occasion Premium Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND PREMIUM PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Andreas Karaiskos
Photography by: Jonathan Glynn-Smith



Occasion Premium Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND PREMIUM PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Andreas Karaiskos
Photography by: Jonathan Glynn-Smith



Luxury Sheer Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND PREMIUM PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Andreas Karaiskos
Photography by: Jonathan Glynn-Smith



Luxury Gloss Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND PREMIUM PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Andreas Karaiskos
Photography by: Jonathan Glynn-Smith



Shine Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND SHINE PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Andreas Karaiskos
Photography by: Grey Sizzer



Hold Ups Sheer Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND PREMIUM PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Andreas Karaiskos
Photography by: Benn Ingham



Hold Ups Opaque Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND PREMIUM PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Andreas Karaiskos
Photography by: Benn Ingham



Support Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND SUPPORT PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Andreas Karaiskos
Photography by: Jonathan Glynn-Smith



Support Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND SUPPORT PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Andreas Karaiskos
Photography by: Jonathan Glynn-Smith



Knee highs Semi Opaque Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND KNEE HIGH PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Niela Versluis and Andreas Karaiskos
Photography by: Jonathan Glynn-Smith



Knee highs Ultra Shine Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND KNEE HIGH PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Niela Versluis and Andreas Karaiskos
Photography by: Jonathan Glynn-Smith



Knee highs smooth Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND KNEE HIGH PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Niela Versluis and Andreas Karaiskos
Photography by: Jonathan Glynn-Smith



Ankle highs shine Hosiery Packaging Design

HOSIERY DEPARTMENT PSEUDO BRAND KNEE HIGH PACKAGING DESIGN, PACKAGING CONSTRUCTION, NAVIGATION GRAPHICS, POS GRAPHICS AND PHOTOGRAPHIC ART DIRECTION.

Art Direction: Niela Versluis and Andreas Karaiskos
Photography by: Jonathan Glynn-Smith


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